alwayslookaround (and occasionally tell about it)

Google has obviously become a household name. There’s no doubt that they have earned their #1 spot by having an excellent search engine, but is it that much better than Yahoo? Some say it isn’t. Many have no idea, because they only use Google and never even consider using Yahoo. Part of the reason for that is that Google has become a standard in most people’s lexicons. We’ve all seen and heard TV shows, radio shows, movies, your friends, your grandmother, etc. talking about something and saying “just Google it”. Or, “I Googled it”. That has had a HUGE effect on the spread of the use of Google. How much did Google pay for all that great advertising and word of mouth? Nothing. They have never advertised. So how have they gotten such a great reputation? First off, by having a great product. Secondly, by having a great phrase. “Google it!” It just flows.

“Yahoo it!” doesn’t have the same ring. But Yahoo does have a terrific search engine. So they need to work on a new slogan for it. Something that can/will be easily adapted and spread by word of mouth. Something as fun and catchy as their original “Ya-hoooooooooooooooooo” slogan, but that speaks directly about their search engine. Build it (the phrase), and they will come.